We partnered with Hewlett-Packard to “reinvent mindsets” and encourage military veterans to come work with them. By talking to real veterans, we were able to craft a video that simultaneously teaches the public how to properly speak to veterans about their experience, and delivers a message that HP wants veterans to come work for them, specifically because of those unique and valuable experiences.

This is one of the projects I’m most proud of. I helped develop it from strategic insight all the way to final execution, including concepting, casting, interviewing, and of course copywriting.

HP is hiring and talent is our only criteria. HP is dedicated to becoming the employer of choice for underrepresented groups seeking careers in the tech industry. #HP #ReinventMindsets #AskMeAbout SUBSCRIBE: http://bit.ly/2mGfXhF SHOP NOW: http://store.hp.com/us/en/ About HP: HP Inc. creates technology that makes life better for everyone everywhere - every person, every organization, and every community around the globe.