For the iX page, we created a dynamic, AI-supported page specifically for our target audience—women. We started by inputting a massive amount of media and CRM data into our audience-building AI. From here, we were able to create an AI agent that perfectly represents our target. As we began building the page, this AI agent served as a guide and gut check, making sure copy, visual, and strategy was aligned with our audience. The result was a page that over-performed our typical iX page, and our client’s expectations.