The mattress industry is an increasingly crowded one. While new, young brands like Casper and Purple come from a place of convenience and simplicity, we worked with Beautyrest to speak to the aspirational, cutting-edge crowd—the people always looking to upgrade and improve their lives. A Beautyrest mattress isn’t cheap. It’s a top of the line mattress for people at the top of their game. A Beautyrest mattress allows you to SLEEP FIRST CLASS.

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BLACK ICE COOLING TECHNOLOGY and BEAUTYREST GEL MEMORY FOAM

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