AT&T Business asked our team to develop a campaign to show the power, speed, and reliability of their network. Our campaign was grounded in the line Next-level moments need the NEXT LEVEL NETWORK. We leveraged relatable scenarios that all business owners and managers face throughout the life of their business. From intense drama to the humorously mundane, we used these stories and scenarios to create a 360 campaign in which businesses owners across industries saw themselves (and the hurdles they face). Our online and social videos, out of home, and display and high impact ads effectively reinforced the strength of AT&T’s reliable network and paved the way for future work.